About PURE Family Fitness

30+ years owning and operating a family business in the fitness industry.

In 1997, our founder Tony Taghipour opened our 1st location, Powerhouse Gym in West Ocean City, MD. In 1999 we opened our second facility in Salisbury and from there we have opened several more clubs throughout the years. We currently own and operate 9 facilities throughout Maryland and Delaware. As we have been developing our brands, we have also been expanding our real estate portfolio. We have partnered with other businesses to lease out additional spaces that work with our clubs. Salisbury subleases 8,200 sqft of hospital owned physical therapy and 10,000 sqft rented to SBY MMA (boxing, jujitsu, karate).

At our gyms

You’ll experience a different personality at each location you visit. At Bethany, you’ll feel in touch with the beach and small town energy that the area brings. Salisbury and Millsboro, our two largest locations (Salisbury with 2 stories) are full of trending and classic equipment, cardio, saunas, TONS of group exercise options, and so much more. Ocean City and Seaford have all the amenities you need, including tanning beds, functional SWEAT training rooms, hydro massage chairs (Seaford), and smoothie bars. At RISE, you’ll find a two-story beauty with a dark black and red aesthetic, 34 foot tall climbing wall, cross-fit rigs, saunas, and plenty of lifting equipment.

View each location page to learn more about the amenities, see the interiors, and experience your gym!

Training

Our training includes one-on-one working with our certified personal trainers and/or master trainers, small group training, S.W.E.A.T fitness training, and nutritional coaching. Visit our location pages to see the trainers on-site.

KidsClub

We believe fitness is a family affair. While you are working to get healthier and stronger for them, Pure Family Fitness KidsClub offers a fun way for kids to engage in health & fitness-oriented activities. KidsClub hours vary per club. Please contact your local club to learn more.

Referral Program

Our members get up to 1 FREE month added to their membership for every friend they refer to join the PURE fitness family! Simply have them tell us your name when they sign-up.

smoothie bars

Each of our Pure Fitness locations offers full service smoothie bars! Members can choose from fruit, vanilla, or chocolate bases, and then from there, decide whether they want a high protein or low calorie shake.

We feature a new shake special each month, as well as a variety of different flavors for each base.

 FAQs

  • Unfortunately no, OC PURE Hot Yoga is separate pricing due to the limited class spots (and is only offered at the OC studio).

  • Yes! Please show the front desk your ID to have your discount applied.

  • PURE members get a discount at RISE, but due to the higher luxury club cost, will have to pay a portion of the regular cost.

  • Hours vary on club due to staffing. Please contact your club for more information.